After completing his bachelor from Université du Quebec à Montréal, Ahmed made several internships in Asia and Europe in the banking industry and in the Nuts and Dried Fruits industry. He joined the family company in 2004 where he begun as a sales assistant in the Export Department. In 2007, he was named as head of the Export Department and among his main accomplishments are the structure of the department, the constitution and training of the sales team, and the start-up of a methodic market management system. Ahmed was named General Manager in 2016. His main achievements are the implementation of various strategic projects such as digital transformation, branding, Supply Chain improvement and Innovation. His next challenge is to go on with the development of the company by giving it an international dimension with the ultimate goal of being the market benchmark as an innovative and successful rival.
