American Berry Company was founded by Willie Traina of Traina Foods and John Potter of Innovative Sales, Inc. in 2020, with Bill Hatch of Cranberry Creek joining the partnership in 2022. American Berry is equipped with decades of cranberry and dried fruit expertise. We are growers, processors, and industry leader and cranberry connoisseurs. Based in Warrens, Wisconsin, the heart of the world’s largest cranberry growing region, we partner with our local growers to produce consistently high-quality dried cranberries – thoughtfully grown and processed to meet all our customers’ needs.
Join us and network and do business with some of the brightest mind in the nut & dried fruit industry
