Ms. Niu serves as Vice President of JD.com and President of JD Retail FMCG. She oversees the end-to-end merchandising and category operations for food, fast-moving consumer goods and agricultural products, spearheading operations for JD Super (JD’s supermarket channel) and the premium membership-based platform Yihaodian (One’s Member). Under her leadership in the first half of 2025, JD Retail’s FMCG business group outpaced industry growth in gross merchandise value, order volume, and user growth, reinforcing its market-leading status. Ms. Niu joined JD.com in 2022, following a career in senior leadership roles at Procter & Gamble, Amazon, and Mars.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 700 million annual active customers. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
