China Immersive Industry Experience
Join the China Immersive Industry Experience for exclusive access to the industry’s leaders in the region!
China Immersive Industry Experience
Program
- May 9-11, 2026
- China
The 2026 INC China Immersive Industry Experience provides an exceptional opportunity to gain firsthand insights into China’s rapidly evolving nut and snack industry. Participants will experience immersive interactions with leading companies ChaCha Food, Three Squirrels, and Port of Hong Kong, recognized for their pioneering approaches to product development, supply chain efficiency, and consumer engagement. Beyond observing operational excellence, attendees will explore how these entities integrate advanced technologies, sustainability practices, and market-driven strategies to maintain leadership in a competitive global landscape.
Taking place from May 9-11, 2026, this three-day program concludes just in time to continue to Macao for the INC Congress the following day — making it the perfect way to kick off an inspiring week of industry learning and networking. Three nights of accommodation in China are included.
All INC Congress attendees are welcome to register for the 2024 INC On-site Technical Visit. Enhance your congress experience by signing up for the industry’s best hands-on learning experience!
The 2024 INC On-site Technical Visit offers an up-close look at California’s Central Valley. By visiting orchards, processing plants and more, we will learn first-hand what makes this quintessential producing region tick.
The program promises to provide insight into the entire supply chain. Confirmed visits include Wonderful Pistachios, Sun-Maid Growers of California, The Hulling Company, Qcify, Almond Board of California’s Salida Almond Variety Trial, Pomona Farming, Diamond Foods, TOMRA, and the California Walnut Commission & Board.
Enroll now or read more to find out about the amazing visits we’ve got lined up! Plus, those who enroll in the INC Advanced Full Program will get 25% off your INC Congress Registration!
May 9, China
Visit to ChaCha Headquarters in Hefei
Round table chat
Lunch
Transfer
Visit ChaCha Pecan Farm
Transfer to Chu’zhou
Visit ChaCha Food Nuts Factory
Dinner
Transfer to Wuhu
Overnight in Wuhu
May 10, China
Visit to Three Squirrels Headquarters and theme park in Wuhu
Lunch
Visit to Three Squirrels Factory
Round table chat
Transfer to Nanjing
Overnight in Nanjing
May 11, Hong Kong
Transfer to Nanjing Lukou Airport
Flight to Hong Kong
Visit to the Port of Hong Kong
Lunch
End of the course
May 12, Macao
Networking session with alumni
Presentation of certificates for 2026 students
The China Immersive Industry Experience is open to participants of the 2026 INC Congress and Academia Alumni. All participants MUST be INC members. The fee covers networking sessions, site visits with transportation, lunches, refreshments, one evening dinner, course materials, accommodation, and a certificate of attendance. Transportation to and from the event, as well as travel to Hong Kong, is not included. Three nights of accommodation are provided in China. Please note that participating companies reserve the right to deny admission to any individual to protect their business interests.
ChaCha Food
Manufacturing and processing plant
Founded in 2001, ChaCha is a leading Chinese nut snack manufacturer with a 25-year legacy of quality. Generating over $10 billion annually, it pioneered roasted sunflower seeds, selling over 20 billion units and leading the category for two decades. It has expanded its portfolio to include innovative offerings such as nuts, potato crackers, fruit juice jelly, and other snack foods.
ChaCha holds 289 patents, contributes to 49+ national standards, and leads in freshness technology, with products sold in 1 million Chinese outlets and over 50 countries. Its vertically integrated supply chain spans dedicated farms and 10 high-tech, BRC Class A factories with CNAS-certified labs. In 2017, it received China’s National Science & Technology Progress Award.
Three Squirrels
Manufacturing and processing plant
Three Squirrels Inc., founded in 2012, is a leading agricultural industrialization enterprise and a publicly listed company (Stock code: 300783). It integrates food R&D, intelligent manufacturing, brand operations, and omni-channel sales. Serving over 170 million consumers globally, the company sources high-quality nuts from regions like Australia, Chile, and Vietnam, while promoting rural revitalization in China. It operates smart factories, collaborates with Fortune 500 firms, and drives sales through a short video–based omni-channel strategy.
With over 60 billion RMB in cumulative sales and strong 2024 growth, Three Squirrels aims to reach 20 billion RMB in revenue by expanding digital distribution, innovating its supply chain, and developing new consumer-focused brands.
Port of Hong Kong
Port
The Port of Hong Kong is one of the busiest container ports in the world, handling about 13.7 million twenty-foot equivalent units (TEUs) in 2024. The Kwai Tsing Container Terminals, with nine terminals operated by five private-sector companies, form the core of its operations, complemented by the River Trade Terminal, dozens of anchorages, mid-stream sites, and other cargo handling facilities.
Strategically located on major trade routes at the gateway to South China, the port connects to nearly 500 destinations worldwide through over 300 international container vessel sailings per week. Its natural deep-water harbor, dredged to around 17 meters, allows ultra-large vessels to access terminals at all tides.