The UK’s first unprocessed plant-based mince. Made with three powerhouse ingredients—walnuts, quinoa and lentils—this super-mince redefines the meat-free category delivering protein, fibre and essential micronutrients with the same versatility as meat mince.
Company: Whitworths Limited
Whitworths Nutty Kitchen Supermince is not just another plant-based option—it’s a food revolution. Made with three powerhouse ingredients—walnuts, quinoa and lentils—this super-mince redefines what meat-free mince can be. Unlike other ultra-processed choices, Nutty Kitchen’s natural ingredients deliciously deliver protein, fibre and essential micronutrients with the same versatility as meat mince. Launching in four varieties—Original and three flavours: Indian, Mexican and Italian, each with a tailored seasoning blend—Whitworths Nutty Kitchen Supermince is here to mix up mealtimes!
The ‘Nutrition Gap’ Insight
Consumers want to reduce their meat intake and are turning to plant-based alternatives. However, many of these products are highly or ultra-processed and lack credible nutritional value, particularly micronutrients.
The Category Insight
The UK plant-based market has seen double-digit declines from 2024 to 2025 due to three main factors: 1) The level of ultra-processed ingredients/brands and a growing trend toward reducing these foods; 2) Price: Meat-analogue alternatives price per kg is comparable to meat £/kg, offering little incentive to switch; 3) Taste: The No. 1 barrier; many products fail to meet expectations.
There is a clear opportunity to create an unprocessed, value for money and tasty alternative to meat-analogues using nutrient-dense, versatile and delicious nuts as the key ingredient to deliver fibre, protein, texture and micronutrients.
What is Nutty Kitchen Supermince: Made from three simple, natural ingredients—walnuts (55%), lentils and red quinoa—this minimally processed Supermince provides plant protein, fibre and omega-3 ALA. It cooks like meat mince, making it an easy swap for dishes like chilli con carne, tacos, curries or pasta.
Product Variants: Nutty Kitchen comes in four product variants, three with a uniquely blended spice/seasoning sachet to easily create family-favourite minced based dishes. Simply add water, a tin of chopped tomatoes, 1 red onion and your choice of side (rice, pasta, tacos…) for a meal to feed four.
- Original: Unseasoned, letting cooks add their own herbs and spices
- Italian: Garlic, oregano, bay, nutmeg and red wine powder
- Mexican: Nutty cumin, cayenne and cinnamon
- Indian: Coriander, cumin, Kashmiri chilli and cardamom
Who is it for: Whitworths Nutty Kitchen Supermince is for anyone looking to reduce meat intake, including flexitarians, vegans or those wanting more nutrient-dense, plant-based meals.
What makes our product unique?
Product
Whitworths Nutty Kitchen Supermince is the UK’s first unprocessed plant-based mince. Made with three powerhouse ingredients—walnuts (55%), quinoa and lentils—it redefines the meat-free category, delivering protein, fibre and essential micronutrients with the same versatility as meat mince.
As the first of its kind to use walnuts as the hero ingredient, it offers a 100% natural, nutrient-dense alternative to both meat mince and meat-analogue mince.
Available in three flavour variants, each with a bespoke spice/seasoning sachet, Nutty Kitchen Supermince enables consumers to easily create family-favourite mine-based dishes, while tapping into the growing meal-kit trend. According to Kantar’s FMCG Trend Report 2024, consumers consumed +4 million additional meal-kit occasions year-on-year, driven by demand for convenient, healthier home-cooked options. While scratch-cooking declines, meal-kit solutions that fit busy lifestyles are expanding. Nutty Kitchen Supermince uniquely pulls together two clear opportunities: innovation in the meat alternatives category that answers the three barriers to entry with this demand for convenient, healthy meal kits.
The product has received the ‘Product of the Year Award 2026’ in the Meat-Free Category, with experts in the Plant-Based Category describing it as “the best meat-alternative mince they have ever-tasted”.
Driving Incremental Nut Consumption
In the UK, around 90% of walnut consumption occurs as specific recipe ingredients or small healthy snacks. Nutty Kitchen Supermince changes this by placing walnuts at the centre of the plate, creating new meal occasions for walnuts and increasing consumption at scale.
Powerful Nutrition to a Highly Processed Category
Unlike many meat alternatives, it delivers no just fibre and protein but also Omega-3 ALA, Manganese and Copper—using only natural, unprocessed ingredients.
Accessing New Categories
Whitworths Nutty Kitchen Supermince is the first innovation of its kind to be retailed in the plant-based/meat- alternative chillers, next to brands such as Quorn and Beyond Meat –thus accessing consumers who might not have intended to shop the Nuts, Seed and Dried Fruit fixture in their chosen supermarket—providing incremental access to consumers across a new dinner/lunch meal occasion.
The First Launch of a Pipeline of Walnut-Based Innovation
Whitworths Nutty Kitchen Supermince is the first in a 3-year innovation pipeline of products that puts walnuts at the centre of innovation to access more categories. Innovation that will include, but is not limited to, burgers, instant hot meals and quick-cook solutions.
For more information: www.whitworths.co.uk
