In keeping with trends worldwide, Indian consumers have become aware and very concerned about the risk of food contamination post-COVID-19. Nutraj, alive to the sensibilities of discerning Indian consumers, launched its Bactopure range of nuts and dried fruits —a first-of-its-kind initiative in India where each batch of products undergoes a validated process for annihilating pathogens and viruses. Each batch is sent to a government-accredited lab for testing and is released on the market after receiving clearance certification from the lab that it meets the requisite standards to be certified ‘pathogen-free’.

The certificate is uploaded on our website and can be accessed via a QR code printed on each Bactopure pack, thus giving the consumer an informed choice about buying a product certified for food safety at the batch level by an independent, government-certified lab. To date, Nutraj is the only company that has been able to provide such assurance to its valued customers—no other brand in India makes such quality-control reports available to customers for each batch.

This feature sets Nutraj Bactopure apart from other nut products in the Indian market and has made an indelible positive impression on the mindset of discerning Indian consumers that Nutraj Bactopure is the only brand for which each product is tested by an independent, government-accredited lab.

Overall, Nutraj Bactopure is, thus, an excellent choice for customers who are looking for a premium-quality nut product that is safe and healthy. Its unique feature of providing a certificate for being 99.9% bacteria-free adds value and transparency to the product. It is a testament to the brand’s commitment to providing safe, high-quality products to its customers.