This new product line uses colors and iconography to grab the consumer’s attention and entice them to eat healthy snacks.
This is a new line of all our products that came out in 2023. We created different product lines for each different type of product in which all of them stand out for their color and made a character that characterizes each product.
We launched six collections:
- NUTS COLLECTION
- FRUIT COLLECTION
- CHOCO COLLECTION
- CHILI COLLECTION
- TEA COLLECTION
- SEEDS COLLECTION
We wanted to do something very original that really caught the attention of the consumer, especially in the supermarket aisles, to promote the consumption of healthy snacks.
Each character in the NUTS COLLECTION line is represented by the nut doing different physical activities. The idea was to create designs that draw the attention of the consumer through colors and icons so that they are attracted to eating healthy snacks.
